The goal of visual design is to communicate a specific message to a targeted audience. Through the intentional and aesthetic manipulation of elements, one is able to influence and inspire. Color theory, layout and typography are among the many areas covered in this course, as well as common practices, such as creative briefs and approval processes.

By mastering the basic principles of design, you can be confident that your creativity and effort is effective. And everyone is happy.  

Takeaways

• A vocabulary for critique and communicating visual problems and solutions.
• A toolkit for exploration while starting new projects.
• Understand the purpose of visual design and the value it brings to the overall experience
• Provide a background of key visual design elements and components
• Start to identify aspects that make certain UI’s work (or not work)
• Learn how to look at UI’s in a more critical lens

Preparation

This class is for UX Designers looking to get more of a background on Visual Design or Digital Marketers interested in learning visual design essentials to create own ads and marketing collateral.