Over 2.5 quintillion bytes of data are created every single day. Needless to say, when it comes down to having data to guide design decisions, there’s no shortage out there. In fact, with modern analytical tools and research methods on hand, designers are now able to better understand consumer needs and collect and analyze data efficiently to create excellent user experiences. So what’s the issue then?

As designers are focusing more on data, there’s concern that they are losing their "touch" and "design instinct". They run a risk of limiting their creativity and reducing the chances of creating truly unique and outside-the-box innovative solutions.

In this event, our experts will explain the importance of data in the design process and suggest methods that designers can incorporate to drive data-informed design decisions without compromising on creative intuition. Join us to learn how to balance between data and design to create the best UX!