First impression is the last impression. It takes about 0.05 seconds for users to form an opinion about your website which determines whether they will stay or leave the page. Designing a great website along with a seamless and intuitive user experience can increase engagement and conversion rate, which translates into more revenue in the long run.

Conversions do not come by easily, and businesses have to be both wary and strategic in the ways they design their website to involve users. This is why UX design is the backbone of any website. A good design is able to elevate the experience for users, leading to more traffic and increased conversions.

Great user experience is a means to an end. Learn from our expert on what makes a great website, the key design features to keep in mind while designing your website, how to involve users in the design process, and important key website metrics to look out for to measure design success and make continuous improvements.