Customer journey mapping is a powerful tool to develop a deep understanding of our customers' experience. This bootcamp provides an in depth exploration into the methods and tools we use to map customer journeys. We will look at how an end-to-end view of a customer experience can help a company develop a better understanding of what customers truly need and have a shared set of customer focused priorities.

We will also discuss ways to implement and follow up on what we can learn from a customer journey. Finally, we will look at what a process for ongoing customer journey mapping can look like.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

• Have your camera turned on for the entire session
• Have an accessible microphone
• Be in a quiet, well-lit space with minimal distractions
• Strong internet connection

Takeaways

• Understand what Journey Mapping can offer teams
• Process and tools to create Journey Maps
• Best ways to get started with your team