Customer journey mapping is a powerful tool to develop a deep understanding of our customers' experience. This bootcamp provides an in depth exploration into the methods and tools we use to map customer journeys. We will look at how an end-to-end view of a customer experience can help a company develop a better understanding of what customers truly need and have a shared set of customer focused priorities.
We will also discuss ways to implement and follow up on what we can learn from a customer journey. Finally, we will look at what a process for ongoing customer journey mapping can look like.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to: